The story of SAMUICOCO began in late 2005 with a small family whose journey into the herbal and natural skincare business stemmed from a passion for traditional Thai remedies. Observing the effectiveness of herbal ingredients and the time-honored process of extracting coconut oil, this family took inspiration from Thailand’s rich botanical resources. Coconut oil, prized for its restorative properties, became the heart of their creations, blended with other Thai herbs to offer a balm that soothed aches, alleviated muscle soreness, and calmed joint pain.